Flexible, On-Demand B2B Marketing Support
Get professional marketing expertise without the full-time commitment.
How it works
1/ Audit
Before starting any work, it is essential to know your business and ideal customer profile. Understanding what truly matters to your customers and team is crucial for tapping into the potential of your marketing strategy and achieving marketing success.
2/ Execute
With the foundations in place, it’s time to begin targeted marketing that fits the needs of your business. Collaboration with the team ensures your marketing implementation not only looks great, but crucially supports business growth.
3/ Optimise
Launching the initial marketing tactics is just the beginning. Ongoing collaboration with your team ensures continuous improvement through the implementation of best marketing practices around A/B testing and iterations of the next version.
Services
Marketing Strategy Development
Working with you to create a custom, data-driven marketing strategy that matches your business objectives and enables rapid business growth.
Website Management
Maintaining and improving websites for better performance. Managing updates, keeping up with security, and maximising website conversions.
Digital Campaign Management
Overseeing online campaigns from start to finish. Using different platforms to connect with specific audiences and meet campaign goals effectively.
Content Writing
Creating compelling and engaging content that resonates with your audiences. Ensuring the message is clear and consistent.
Search Engine Optimisation
Improving your website’s visibility so you appear in the most relevant places online. Helping you capture more organic traffic and improve user experience.
Award Applications
Expertly handling award applications to showcase your company’s accomplishments, earn acknowledgment, and win well-deserved awards.
Social Media Management
Managing social media accounts to increase brand recognition, interact with followers, and evaluate results to improve social engagement.
Marketing Automation
Using automation tools to streamline your lead nurturing, email marketing, and customer segmentation processes.
Testimonials
“Working with The Fractional Marketer has been an excellent experience for our team. She expertly handled our national award submissions, resulting in us winning two prestigious awards. Her comprehensive SEO work, including both technical SEO implementation and on-page SEO for all our website articles, significantly improved our online presence and increased our website traffic by 30%.
The Fractional Marketer also managed our campaigns with great skill, overseeing Google ads, LinkedIn ads, and HubSpot sequences. She also expertly handled the Post CMS migration clean-up, effectively recovering our lost traffic after launching our new website. Throughout our time working together, she was always extremely reliable and remarkably fast with her work. I would definitely work with The Fractional Marketer again and highly recommend the service.”
— Pamela Newenham, Marketing Director at CoolPlanet
“The Fractional Marketer is determined, curious and extremely organised which means she is a great addition to any marketing team. She also has strong commercial acumen. Working with the Fractional Marketer was a pleasure as she actively solicits feedback and continually seeks to improve skills. She is also a real team-player and made a great addition to the Redfaire marketing team.”
— Niamh Vaughan, Marketing Manager at Redfaire
“I have worked with the Fractional Marketer on several projects. She consistently demonstrated attention to detail, a structured approach to projects and dedication to the team. We worked together on co-marketing initiatives with partners. During these times it was incredibly valuable to be able to count on her. She has excellent time management skills and, with her organised manner, a talent for keeping everyone calm and productive during intense periods. Could not recommend the Fractional Marketer highly enough!”
— Veronika Schiftner, Director of Strategic Partnerships at Ecanvasser